Generosity & the Next Generation | The State of Generosity Series

Generosity & the Next Generation | The State of Generosity Series

What can leaders do to foster a passion for generosity that transcends generational differences?

Barna Group’s The State of Generosity project is a serialized effort to equip pastors, nonprofit leaders, financial advisors and others with fresh insights on generosity and stewardship.

Generosity & the Next Generation, is the culmination of the third theme in this project, adapting from journals produced with the support of our sponsors at Gloo, Blue Trust and Kingdom Advisors:

Vol. 7 - A New Era of Giving: How Millennials & Gen Z Approach Stewardship

Vol. 8 - The Trust Factor: Connecting & Communicating with Young Donors

Vol. 9 - Investing in the Future: A Vision for Generosity Across Generations

Inside this report, you’ll find takeaways like:

-Which trends are reshaping the landscape of generosity

-The impact of generational differences giving behavior

-How Millennials & Gen Z approach stewardship

-Five unique qualities of the next generation of givers

-Tips for connecting & communicating with young donors 

-Ideas for responding to a growing cultural trust deficit

-A vision for generosity that transcends generations

If you’re looking for ways to spark an intergenerational enthusiasm for generosity in your church or organization, the report can give the insights and strategies you’ll need to get started. 

We’ve also included Field Guides to help you process and apply the findings, so you can make the most of this data in your unique leadership context.

We’re confident these insights will better inform the way you think about, preach about and plan around giving.

Format: paperback, digital. Full color, infographics, 128 pages.

*Digital products are nonrefundable