Gen Z

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Gen Z

Meet the Next, Next Generation

Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s most comprehensive research on the perceptions, experiences, and motivations of 13- to 18-year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.

Featured content:

  • Statistics on teens’ views of themselves, their spiritual lives, and the world
  • Comparative data with older generations
  • Analysis of the cultural trends forming Gen Z
  • Infographics and data visualizations

    Also included: contributions from ministry leaders and educators, offering readers multiple facets of this research. Gen Z is a must-read for pastors, teachers, and parents as they help tomorrow’s Christian leaders grow.

    The Webcast Replay is your chance to bring all-new Gen Z training to your team. Watch it on your own time, all at once or split up into a series of shorter trainings. 

    Format: Paperback, digital, webcast replay. Full color, infographics, 128 pages. 

    *Digital products are nonrefundable 

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