The Connected Generation Country Reports

The Connected Generation Country Reports

Australia / New Zealand, United States, United Kingdom, Southeast Asia, Western Europe and Latin America - Available now

Contrary to stereotypes, 18–35-year-olds around the world express an overwhelming openness to spirituality—or, at least, the possibility of a spiritual dimension. 

Younger generations represent a huge opportunity for ministry. That said, ministering to Millennials is challenging. These young adults are coming of age in a rapidly changing culture, and they can feel difficult to reach and relate to. 

To better understand this “Connected Generation,” Barna partnered with World Vision and undertook the largest study it has ever done, featuring 15,000 respondents in 25 countries and 9 languages.

These reports summarize the findings from individual countries, so you can minister more intentionally in your context. 

If you’re looking for strategies to help you reach young adults more effectively, this report will give you a new level of insight into:

• The challenges and fears young people face
• The attitudes young people have toward church and religion
• The causes young people care about, and how the church can partner across generations to be a force for positive change

Millennials don’t have to be a mystery. Get to know the Connected Generation and start ministering to them more directly through your church, organization or business.

And if you haven’t already, be sure to also get a copy of the global The Connected Generation Report, which will allow you to see how the localized findings from each country or region compare to worldwide trends in key areas. 

Get more information about The Connected Generation project and related resources at theconnectedgeneration.com. 

Australia / New Zealand - Available now
United States - Available now - Print Version available here
Southeast Asia - Available now
United Kingdom - Available now
Western Europe - Available now
Latin America - Available now
Canada - TBD
Africa - TBD

Format: Digital. Full color, infographics, 48 pages.

*Digital products are nonrefundable