The Connected Generation United States Country Report
Contrary to stereotypes, 18–35-year-olds around the world express an overwhelming openness to spirituality—or, at least, the possibility of a spiritual dimension.
Younger generations represent a huge opportunity for ministry. That said, ministering to Millennials is challenging. These young adults are coming of age in a rapidly changing culture, and they can feel difficult to reach and relate to.
To better understand this “Connected Generation,” Barna partnered with World Vision and undertook the largest study it has ever done, featuring 15,000 respondents in 25 countries and 9 languages.
This report summarizes the findings from the United States, so you can minister more intentionally in your context.
If you’re looking for strategies to help you reach young adults more effectively, this report will give you a new level of insight into:
- The challenges and fears young people face in the United States
- The attitudes American young people have toward church and religion
- The causes young people in the United States care about, and how the church can partner across generations to be a force for positive change
Millennials don’t have to be a mystery. Get to know the Connected Generation and start ministering to them more directly through your church, organization or business.
And if you haven’t already, be sure to also get a copy of the global Connected Generation Report, which will allow you to see how the localized findings from the United States compare to worldwide trends in key areas.
Get more information about The Connected Generation project and related resources at theconnectedgeneration.com.
Format: Digital. Full color, infographics, 48 pages.
*Digital products are nonrefundable
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