Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s most comprehensive research on the perceptions, experiences, and motivations of 13- to 18-year-olds. This report is our best thinking thus far on the worldview of teens in the next, next generation.
Barna Trends 2018
In a time when even facts are open to interpretation, it’s never been more vital to have a grounded understanding of the world around us. Barna Trends 2018 is an indispensable annual review of Barna’s major research studies, and your essential companion in a post-truth society.
Format: paperback. Full color with infographics.
Gen Z: 128 pages. Barna Trends: 224 pages.