A New Era of Giving | The State of Generosity Series [Digital Report]
A New Era of Giving: How Millennials & Gen Z Approach Stewardship
Vol. 7 in the State of Generosity Series
Barna, Gloo and a collective of partners have come together to study the who, what, why and how of today’s giving landscape.
In A New Era of Giving, the seventh volume of our State of Generosity Series, we’re sharing:
- How young adults think about and approach generosity
- Why Gen Z and Millennials are becoming known as “optimistic givers”
- Five unique qualities of the next generation when it comes to giving
- How powerful but sometimes inconsistent beliefs are driving young Christians in gifts of money and time
If you’re a leader working with a ministry, organization or company whose future depends in part on captivating and collaborating with emerging generations, we created this report for you.
The data and insights you’ll find can help you be in tune with the people you serve, lead objectively and confidently and refine your vision for the future.
Barna Access Plus: Get every Barna report (and so much more) in one low-cost subscription
Get every research report PLUS presentations, interactive data, workshops, courses, videos and more.
And new releases happen in Access Plus first.
Be the first to turn insights into action to strengthen your ministry with subscriber-only exclusives.